Home > Appreciation > Menu Consistency: An Ode to Five Guys

Menu Consistency: An Ode to Five Guys

There are many reasons to love Five Guys:  good burgers, fresh fries, and free toppings, to name a few.

But I’ve got another reason to praise this fast food establishment, one that is near and dear to my heart:  menu pricing consistency.

I snapped this photo at the Five Guys in Brooklyn.

If you look closely and do the calculations, you will notice that the addition of cheese costs the same 72 cents no matter what sandwich you add it to.  Not only that, but the difference in price between Burger Type X and Little Burger Type X is $1.68, regardless of which Type (“cheese”, “bacon cheese”, etc) you choose.

It should be this way.  Cheese is cheese; an extra patty is an extra patty.  But I’ve spent a lot of time analyzing and deconstructing menus, and rarely are they so mathematically sound.  If you don’t believe me, just check out this Wendy’s menu!

Click here to see more in Appreciation.


  1. No comments yet.
  1. July 8, 2011 at 11:04 am
  2. July 22, 2011 at 10:07 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: