Home > Appreciation > Menu Deconstruction: Spirit Airlines

Menu Deconstruction: Spirit Airlines


I love scrutinizing menus.  It appeals to me both as a math person and as someone with a long history of food-service employment.

Typically, my favorite menu deconstruction activity is finding inconsistent pricing among the menu items:  for example, there are numerous different prices for the value meal upgrade on this Wendy’s menu.  On the other hand, this Five Guys’ menu is remarkable for its pricing consistency.

So on a recent Spirit Airlines flight, I grabbed the on-board menu and took a look.  Apart from the price-gouging that has become commonplace nowadays (including a $3 charge for water), the menu was relatively uninteresting until I got to the Value Meals.

Conveniently, this Spirit menu shows you exactly how much you save with each Value Meal purchase.  While verifying that the numbers were accurate, I noticed something peculiar:  three of the four Best Deal Values Meals were entirely comprised of alcohol!

I personally don’t consider 3 beers to be a meal, but maybe this is all part of Spirit’s unconventional business model.

Click here to see more in Appreciation.

www.MrHonner.com

  1. No comments yet.
  1. July 17, 2011 at 6:53 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: